You are the Apple of my eye

Forgive this post as being a bit of a product review. For a while I had been thinking of writing a blog article comparing the Samsung Galaxy Tablet and the Apple iPad (the new / 3rd one), looking at practicalities. For years I have resisted being a Apple fan boy, under much pressure from good friends of mine who are some what blinkered to anything non-Apple. But in recent years I have found myself (and my family) becoming more and more Apple focused and I so I thought it would be more interesting to look at why this has been the case.

UX (User eXperience)

Like it or not, Apple are exceptionally good at creating very usable experiences, which are consistent across almost ever facet of their interfaces. One of the ways this is most noticeable is in the way apps are created for the app store. As Apple have a set of guidelines (both technical and design) that have to be met before an app is approved this means that all the apps in the store are, by and large, easy to use. There are no doubt exceptions that crept through the net, but apps in general feel well crafted and designed. In contrast, the Google Play store doesn’t seem to have the same level of checking and as a result my experience has been that apps on the android simply don’t have that extra level of class and usability.

The way the Apple screen is set out is also incredibly easy to understand. My 4 year old daughter was using it, unaided, to find and play her apps when she was 3 with no problems at all and the consistent nature of icons only on the main screens helps with this. One thing I do like about the Galaxy tablet is the ability to have widgets on the homepage as well as icons, but in a lot of cases they seem not to refresh without manual prompting, which is frustrating.

Above all of this, one of the things I like the most about the Mac system is that it is so customisable. I can set up my tracking pad on my laptop to do thing that I want to do so that I can zip around the programs with ease. Apple seem to have taken the view of ‘let’s put the user in charge’ where as Microsoft seem to have said ‘let’s show the user how it is done’.

Responsive

The Galaxy Tablet lacks the crisp responsiveness that the 3rd gen iPad provides. Both the iPad and iPhone are incredibly quick to respond to touch whereas the Galaxy often lags. Whilst the Galaxy S3 mobile is much better it lacks the edge that Apple have long established in their models.

Cloud

Once you have more than one Apple device then the main selling point is the iCloud. There are, of course, similar services now out their for non-Apple users that do a similar job, but because Apple devices can easily be linked to each other it makes the running of our lives so much easier. We now forego an up to date wall calendar as my wife uses the iPad and her iPhone to keep up with iCal and I use my iPhone and Mac Book to maintain my half of it. We know what is going on all the time so it is easy to make decisions. Sharing becomes much easier as well and photos / videos (the main stay of our record as our children grow up) are backed up automatically. Facetime means that if one of us is away then we can see the other for free and talk to our children, who are too young to really get how to use a phone. Of course there are plenty of non-Apple apps out there that do the same thing, but once you are on the Apple network everything is at your finger tips, so it is just easy.

Cost

One big problem with Apple is the cost. Whilst you could legitimately argue that you get what you pay for, and Apple products are superb, the cost is often disproportionate to the alternatives that other brands can offer. The story of the Magic Mouse is a good example, in that I simply cannot justify spending that much for a mouse when the only major selling point over other brands is that “it is cool”.

Brand

The fact that Apple products are cool is a key selling point. Apple’s biggest asset is that people aspire to own their products. There is a techy class system emerging and Apple is the equivalent of the upper class in many ways. I know a lot of people who own the iPhone simply because it is an iPhone, rather than because it will serve their personal needs better. From my point of view, it was the iCloud which made my decision when actually I think the Galaxy in many ways is a better phone. But the wider Apple package means that for me there was only one choice. And if I am honest, I also think that Apple products are really cool!

Summary

Albeit a very brief overview, one thing I have tried to establish is how easy to it is to get sucked into the Apple whirlpool, probably never to escape. Brand aside, what Apple have done is create a whole suite of integrated products that allow ease of use and convenience in running almost every facet of your technical life. I started out with every intention of staying quite agnostic to brand, but I have increasingly found myself falling in love with the world Apple have created, even if I am not in love with their prices. The biggest change for my family is that now, through Apple devices, we have started to create our family network. And this is quite key, because the world in the future will be like this. We, as family units, will have a network of devices that we need to talk to each other, share information and keep us in contact with one another. So far Apple is the only brand that provides this easily and under one seamless banner, but others will no doubt come. For me, the most significant thing is the consistency of their experience across their devices and software. You don’t need a user manual because you already know how to use them and they are often so  intuitive that a child can do it without instructions. We are an Apple household at the moment because it is easy to be one…although I still have my Samsung Galaxy Tablet to keep me grounded!

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